But What Is a Pitch Deck?
Good question. Although you might have an idea of what pitch decks are if you’re arrived at this page, you might not understand the full picture. So, what is a pitch deck?
A pitch deck is your proposition to customers or potential clients. It’s a business pitch. It’s how you present everything that your business stands for and the value you represent. The best pitch decks are an encapsulation of your enterprise and what you have to offer, whether you’re an enormous company with hundreds of staff or a newcomer looking to make a splash in your industry.
Pitch decks are how you sell yourself and prove that you’re among the best in your field. They’re why potential clients should choose you when they’ve got multiple business pitch decks to look at, so they should demonstrate everything you can do succinctly and memorably. They’re how you stand out.
It’s fair to say then, that a pitch deck presentation is pretty important, but what should be included in a pitch deck?