Branding & Marketing
Omnia Creative teamed up with Who Cares? Scotland to create a dynamic new brand that captures the essence of the young people they support. By incorporating the feedback of their members and refining the design, we developed a vibrant identity that resonates with care-experienced individuals. This collaborative approach reflects their mission and empowers those at its core, resulting in a fresh and inspiring visual presence that celebrates their stories and aspirations.
Campaign
Omnia Creative developed a suite of dynamic campaign assets for Who Cares? Scotland, enhancing their social media presence and fundraising efforts. These materials effectively conveyed their mission, engaging audiences and generating crucial support. Additionally, the Who Cares? Scotland brand was featured in the John Lewis Christmas advert, greatly increasing their visibility. Collectively, these initiatives have raised awareness and funds, further strengthening their impact in the community.
Website
Who Cares? Scotland launched a new website designed by Omnia Creative, specifically tailored for the young people they support. This user-friendly platform focuses on empowerment, ensuring that information is accessible and engaging for care-experienced individuals. The website’s vibrant visuals and interactive features reflect their unique voices and needs, fostering a sense of community and belonging. The revamped online space improves navigation and reinforces Who Cares? Scotland’s commitment to connecting with their audience and supporting their journey.
