(part of The Intelligent Tissue Group)
Intelligent Clinical, a newly established scientific research company, tasked Omnia with creating an explainer animation to demystify and clearly explain the process of clinical trials to the public.
This explainer animation was part of a broader exercise that included both brand identity and website. Building upon the newly created identity, the project began with developing a script and storyboard, gathering ideas that defined Intelligent Clinical’s vision of how to explain their process and make their target audience feel at ease before attending a clinical trial.
Custom illustrations were produced for a range of characters which were animated along with supplementary graphics. This created a snappy and engaging feel that helped the audience relate to the content and understand the process through simple concepts and visuals.
To further enhance engagement, a voiceover was added along with animated typography to focus on key points. The final output was embedded on their website homepage and used as part of their social media launch.
Optimised for YouTube
Our crafts utilised
- Character design
- Character animation
- Explainer video
”Omnia have supported our business with many brand, design and website projects. Most recently they have supported us with the creation and development of a new brand within our group of companies. All aspects of the project were delivered on time and to a high standard and they are always on-hand to answer questions should any arise. I would highly recommend them."Gemma FultonIntelligent Clinical